Leading Havas New York, the flagship agency of Havas U.S., driving a culture of creativity and innovation, and breaking tradition for some of the most recognized companies in the world including TD Ameritrade, Liberty Mutual Insurance, IBM, Keurig Green Mountain, Reckitt Benckiser, ServiceMaster, Edible, Mattress Firm and conEdison.
Prior to Havas New York, Laura served as U.S. Chief Growth officer for Havas Worldwide North America and Managing Director of Havas Worldwide Chicago Group. With over 20 years of strategic marketing and leadership experience ranging from digital pure-play agencies to globally integrated ad networks, Laura spent three years spearheading new business, organic agency growth and strategic brand building across NA resulting in three consecutive years of more than 35% YoY revenue growth and a >300% increase in profitability, all while becoming a first-time mom.
Ambitious, focused, and optimistic, Laura has an insatiable appetite for winning and as CGO helped augment Havas’ client roster with wins including Sears Holdings' Craftsman, DieHard, Kenmore and Kmart brands, DISH, AutoZone, RJR, Ragu, Bertolli and Moen.
Before Havas, Laura was SVP and chief marketing officer of Propane Studio, one of the fastest growing independent digital agencies in San Francisco and NY. Prior to that, Laura oversaw a period of explosive growth for FCB West across their San Francisco, Seattle and LA offices, and previously held management positions with Chicago-based digital shops including WPP/Wunderman-owned Designkitchen (now Blast Radius), Black Dog Interactive and Giant Step (now Arc Worldwide).
Laura earned a bachelor's degree in communications and marketing from Loyola University Chicago, and attended Hyper Island's Master Class executive program. She enjoys providing industry guidance as a 4A's board member, advocating for Mirren, and championing diversity, inclusion and women in leadership as a 3% Conference Mentor and SheRunsIt committee member.