Laura Maness

Laura Maness

CEO at Havas New York
Chicago, United States

About me

Leading Havas New York, the flagship agency of Havas U.S., driving a culture of creativity and innovation, and breaking tradition for some of the most recognized companies in the world including TD Ameritrade, Liberty Mutual Insurance, IBM, Keurig Green Mountain, Reckitt Benckiser, ServiceMaster, Edible, Mattress Firm and conEdison.

Prior to Havas New York, Laura served as U.S. Chief Growth officer for Havas Worldwide North America and Managing Director of Havas Worldwide Chicago Group. With over 20 years of strategic marketing and leadership experience ranging from digital pure-play agencies to globally integrated ad networks, Laura spent three years spearheading new business, organic agency growth and strategic brand building across NA resulting in three consecutive years of more than 35% YoY revenue growth and a >300% increase in profitability, all while becoming a first-time mom.

Ambitious, focused, and optimistic, Laura has an insatiable appetite for winning and as CGO helped augment Havas’ client roster with wins including Sears Holdings' Craftsman, DieHard, Kenmore and Kmart brands, DISH, AutoZone, RJR, Ragu, Bertolli and Moen.

Before Havas, Laura was SVP and chief marketing officer of Propane Studio, one of the fastest growing independent digital agencies in San Francisco and NY. Prior to that, Laura oversaw a period of explosive growth for FCB West across their San Francisco, Seattle and LA offices, and previously held management positions with Chicago-based digital shops including WPP/Wunderman-owned Designkitchen (now Blast Radius), Black Dog Interactive and Giant Step (now Arc Worldwide).

Laura earned a bachelor's degree in communications and marketing from Loyola University Chicago, and attended Hyper Island's Master Class executive program. She enjoys providing industry guidance as a 4A's board member, advocating for Mirren, and championing diversity, inclusion and women in leadership as a 3% Conference Mentor and SheRunsIt committee member.

Positions

CEO
New York, United States
January 2017 - Present (2 years 8 months)
Laura Maness is CEO of Havas New York's flagship office. In this role, Laura is tasked with driving culture, talent and innovation, while servicing some of the most recognized companies and brands in the world including IBM, TD Ameritrade, Liberty Mutual Insurance, The Hershey Company, NetJets, Keurig Green Mountain, Heineken's Dos Equis, Edible Arrangements, Dream Bed by Mattress Firm and more.
Since taking the helm in Spring of 2016, Laura has continued to transform the New York office through the acquisition of new talent (including an entirely new executive leadership team), new business, and championing the group's unrivaled 'Together' strategy and Village model #ToBetterTogether. Leveraging competitive offerings in cognitive, performance media and data science to further fuel radical collaboration and rapid idea formulation, the agency is gaining greater visibility and positive momentum, evidenced by the return of RB's iconic Air Wick and Clearasil brands to it roster (from Droga5), as well as an appointment to the Civic Nation's Creative Alliance Board as one of the pioneering agencies tasked to create positive change amongst communities around the world. One of the first Creative Alliance initiatives included launching a new marketing campaign for the US Digital Service (a startup within the White House) with a familiar face: Steve Jobs. Consistent with Havas New York's storied history of firsts, it's the first marketing material to ever feature footage of the late Apple co-founder outside of the Cupertino company's own advertising. 2016 also marks the year Havas New York delivered the industry's very first cognitive marketing campaign (TD Ameritrade "Most Confident Fan") that took advantage of IBM Watson's computing power to determine the confidence level of football fans.
Prior to her role as CEO of Havas New York, Laura served as U.S. Chief Growth officer for Havas Worldwide North America and Managing Director of Havas Worldwide Chicago Group. With over 20 years of strategic marketing and leadership experience, ranging from digital pure-play agencies to globally integrated ad networks, Laura spent three years there spearheading new business development, organic agency growth and strategic brand building across Havas North America resulting in two consecutive years of more than 35% revenue growth and a >300% increase in profitability in Chicago, with new business wins that included Sears Holdings, DISH Network, RJR, Ragu, Bertolli and Moen, all while becoming a first-time mother.
Before Havas, Laura was SVP and chief marketing officer of Propane Studio, one of the fastest growing independent digital agencies with offices in San Francisco and New York. Prior to that, Laura oversaw a period of explosive growth for FCB West across their San Francisco, Seattle, and LA offices, and previously held management positions with Chicago-based digital shops including WPP/Wunderman-owned Designkitchen, Black Dog Interactive. She began her career as an early pioneer in the 90's digital "pure play" era and worked on one of the first hybrid (traditional and digital) teams for Publicis/Leo Burnett's interactive marketing arm, Giant Step (now Arc Worldwide), servicing the agency's largest account at the time, General Motors/Oldsmobile.
Laura earned a bachelor's degree in communications and marketing from Loyola University Chicago, and attended Hyper Island's Master Class executive program. She enjoys providing industry guidance through her affiliations with the 4A's and Mirren and championing women in leadership as a 3% Conference mentor, TedWomen supporter and committee member of She Runs It (formerly AWNY).
In her time away from the office, Laura currently resides with her husband and young son in New York's Tribeca neighborhood and enjoys pilates, river walks, pop up shops and bold California reds.
Twitter: @pinkbird_bizInstagram / Snap: @lauramaness 
President
Havas Global
New York, United States
March 2016 - Present (3 years 6 months)
Leading Havas New York’s flagship office with full P&L responsibilities for the agency, servicing some of the most recognized companies in the world including IBM, TD Ameritrade, Liberty Mutual Insurance, Reckitt Benckiser, The Hershey Company, NetJets, Keurig Green Mountain, Dos Equis, Edible Arrangements, among many.

Utilizing depth and breadth of leadership skills to drive culture, talent and innovation.
U.S. Chief Growth Officer
Chicago, United States
March 2013 - March 2016 (3 years)
Led new business development and strategic growth across the United States @havas and simultaneously served as Managing Director of Havas Chicago Group @havaschi.

Laura Maness leads new business development, organic agency growth and strategic brand building for Havas North America. She has nearly 20 years of strategic marketing and leadership experience ranging from digital pure-play agencies to globally integrated ad networks. Ambitious, focused, and optimistic, Laura has an insatiable appetite for winning. This competitive spirit and passion for reinvigorating iconic American brands has helped her augment Havas’ client roster with record new business wins and double-digit growth, all while becoming a first-time mother.
Before Havas, Laura was the senior vice president and chief marketing officer of Propane Studio, one of the fastest growing independent digital agencies with offices in San Francisco and New York. Prior to that, Laura oversaw a period of explosive growth for WPP/Wunderman-owned Designkitchen.
Laura earned a bachelor’s degree in communications and marketing from Loyola University Chicago. In her free time, she enjoys providing industry awareness and agency review guidance through her affiliations with the 4A’s and Mirren, and championing women in leadership through #ChangeTheRatio. 
SVP, Director of Business Development
Propane Studio
United States
April 2012 - January 2013 (9 months)
San Francisco Bay Area
Led strategic growth and marketing for Propane Studio, one of the fastest growing independent agencies with offices in San Francisco and New York.
VP, Director of Business Development
San Francisco, United States
2010 - 2012 (2 years)
Led business development and organic growth for draftFCB/west across San Francisco, Seattle, and LA offices.
Director of Interactive Business Development
Chicago, United States
2008 - 2010 (2 years)
Designkitchen & Wunderman Chicago were strategically aligned as part of Designkitchen's acquisition by WPP Group in July 2008. The partnership resulted in a differentiated solution that integrated DK’s interactive expertise with Wunderman’s promotional, direct and CRM capabilities.

As an active member of Wunderman's Global PR Committee and Wunderman Chicago's executive leadership team, Laura successfully elevated Designkitchen's profile nationally and served as a key liaison for collaborative growth opportunities across WPP's global network.
Director, Business Development
Chicago, United States
2006 - 2010 (4 years)
As Designkitchen’s Director of Business Development, Laura led the agency’s efforts to identify and secure strategic partnerships that strengthened its expanding footprint in the B2C and B2B interactive marketplace. Laura brought over a decade of strategic marketing and business development expertise to Designkitchen, as well as a driving passion for building relationships and establishing interdisciplinary teams matched to each client’s unique needs.

Laura joined the firm in 2006 and as an Account Director led several large, complex integrated accounts across automotive, financial services, fitness, health care, hospitality, utility and technology categories prior to transitioning into a dedicated business development role and key member of the agency's executive leadership team. In addition to providing operational oversight and pipeline management, Laura was instrumental in building out a business development practice and establishing a proactive methodology that aggressively grew Designkitchen’s top-line revenue, roster and portfolio with the addition of, among many, Abbott, ABN AMRO, Aquila, Coventry Health Care, Exelon Corporation, Marriott Vacation Club, Methode Electronics, NAVTEQ, Sloan and Sears.

Prior to joining Designkitchen, Laura led the business development strategy and execution efforts for Black Dog Interactive which resulted in the wins of Ace Hardware, Bally Total Fitness, Citi, CORT Furniture, LPGA, McDonald’s and Weyerhaeuser. She began her career in account management for Giant Step (Leo Burnett’s interactive arm at the time), servicing one of the agency’s largest accounts, Oldsmobile.

Laura earned her BA in Communication and Marketing from Loyola University Chicago.

Education

Master Class

2011 (1 year)
Working in the creative industry today, you need to stay up to date with the latest trends in interactive media, leadership and fully understand how to create efficiency within your organization. Everyday is a new challenge. Interactive media are crucial platforms for your business development and long-term success. The Hyper Island Master Class will prepare you for these challenges. The Hyper Island Master Class is an intensive three-day program for professionals focusing on how to create efficiency within your organization and using interactive media as a tool for achieving high growth and ensuring long-term success. Hyper Island offers the Open Master Class in Karlskrona (Sweden), London (UK), New York (US) and Los Angeles (US).

BA in Marketing, Communications, Advertising

Div I full scholarship

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