Bacardi - "Instant DJ"

BBDO New York

BBDO New York New York, United States

16771

Title	Instant DJ
Agency	BBDO New York
Campaign	Instant DJ
Advertiser	Bacardi
Brand	Bacardi
Posted	May 2017
Business Sector	Spirits, Fortified Wines
Story	Everyone skips through InstaStories, it’s irresistible. So instead of fighting the urge, Baccardi’s Instagram hack encourages users to embrace their skipping behaviour. InstaDJ gamifies the skip function and with each tap, users create their own personal remix.
Media Type	Social Media
Length	86 seconds
Music	Tonefarmer
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Danilo Boer
Executive Creative Director	Marcos Kotlhar
Associate Creative Director	Marcus Johnston
Associate Creative Director	Jim Connolly
Copywriter	Jim Connolly
Art Director	Marcus Johnston
Creative technologist	Filip Williander
Agency Producer	David Rolfe
Agency Producer	Kristin Tomborello
Agency Producer	Ali Gladstone
Agency Producer	Julia Millison
Colorist	Chris D'Andrea
Animation	Alex Lubars
Account Planner	Julian Cole
Account Planner	Patrick Tomasiewicz
Account Planner	Heather LeFevre
Account Manager	Steven Panariello
Account Manager	Joshua Goodman
Account Manager	Meghan Wood
Director	Richard Peete
Production Company Producer	Traci Carlson
Production Company Producer	Mary Beth Minthorn
Director of Photography (DOP)	Sam Wootton
Director of Photography (DOP)	Andrew Osborne
Editor	Thomas Niles
Editor	Alex Lubars
Production Designer	Rob Yapkowitz
Production Assistant	Jeff Reagan