| Title | The Path (German) |
| Title (original language) | Der Weg |
| Agency | Serviceplan Group |
| Campaign | Der Weg |
| Advertiser | PENNY |
| Brand | Penny |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Department Stores, Supermarkets |
| Tagline | It's christmas. Time to reconcile |
| Tagline (original language) | #zeitsichzuversoehnen |
| Media Type | Web Film |
| Length | |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner | Matthias Harbeck |
| Executive Creative Director | Christoph Everke |
| Executive Agency Producer | Aisha Blackwell |
| Copywriter | Henrik Pfeiffer |
| Art Director | Marie Sophie Legat |
| Account Director | Fabian Kleinmann |
| Account Manager | Frederike Enk |
| Production Company | Stink Films |
| Director | Chiara Graymayr |
| Executive Producer | Moritz Merkel |
| Producer | Isabel Kast |
| Post Production Supervisor | Steffen Röthinger |
| Director of Photography (DOP) | Danny Hiele |
| Digital Agency | Plan.Net |
| Audio | Wenke Kleine-Benne |
| Audio Post Production | Nhb Studios |
More Work
SEE ALLVenezuela - Speech
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Turkey - Speech
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Russia - Speech
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Venezuela
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Turkey
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Russia
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Genesis GV60
- BRAND:
- Genesis GV60
- AGENCY:
- INNOCEAN Europe
Ready for New Heights
- BRAND:
- Hyundai Bayon
- AGENCY:
- INNOCEAN Europe
Hello Britain
- BRAND:
- Penny
- AGENCY:
- Serviceplan Group