AAMI Australia - "Queen Of The Desert - Roadside Assist "

Ogilvy Australia & New Zealand

Ogilvy Australia & New Zealand Sydney, Australia

19831

Title	Queen Of The Desert - Roadside Assist
Agency	Ogilvy Australia & New Zealand
Campaign	Not Very Insurancey
Advertiser	AAMI Australia
Brand	AAMI Australia
Date of First Broadcast/Publication	2017 / 3
Business Sector	Insurance
Story	Two drag queens who break down on their way to Broken Hill. The duo use the AAMI app to contact Roadside Assist. ‘Queen of the desert’ is the latest ad following the Roadside Assist spot which saw a family stranded in Woop Woop, two kilometres from ‘Up Ship Creek.’
Media Type	Television
Length	30 seconds
Editing Company	The Butchery
Audio Post Production	Sound Lounge
Media (Agency side)	Starcom Melbourne
Editor	Tim Parrington
Producer	Mark Foster
Copywriter	Lenna Boland
Director of Photography (DOP)	Lachlan Milne
Marketing Team	Toby Gill
Agency Producer	Jennie McCartney
Grade	Martin Greer
Executive Creative Director	David Ponce de Leon
Art Director	Ryan Clayton
Chief Strategy Officer	Gavin MacMillan
Business Director	Belinda Danks-Woodley
Marketing Manager	Michelle Martinis
Head of Brand Marketing	Tim Hernadi
Marketing Team	Anthony Russell
Marketing Team	Nykkea Volkers
Marketing Team	Catherine Bloxsom
Marketing Team	Angela Grogan
Account Director	Belinda Bassingthwaighte
Account Manager	Jessica McColl
Director	Adam Stevens
Production Manager	Justine Pitcher
Production Designer	Lucinda Thomson
Sound Designer	Sam Hopwood
Music	Danke Schoen
Production Company	Robber’s Dog