Title | Queen Of The Desert - Roadside Assist |
Agency | Ogilvy Australia & New Zealand |
Campaign | Not Very Insurancey |
Advertiser | AAMI Australia |
Brand | AAMI Australia |
Date of First Broadcast/Publication | 2017 / 3 |
Business Sector | Insurance |
Story | Two drag queens who break down on their way to Broken Hill. The duo use the AAMI app to contact Roadside Assist. ‘Queen of the desert’ is the latest ad following the Roadside Assist spot which saw a family stranded in Woop Woop, two kilometres from ‘Up Ship Creek.’ |
Media Type | Television |
Length | |
Editing Company | The Butchery |
Audio Post Production | Sound Lounge |
Media (Agency side) | Starcom Melbourne |
Editor | Tim Parrington |
Producer | Mark Foster |
Copywriter | Lenna Boland |
Director of Photography (DOP) | Lachlan Milne |
Marketing Team | Toby Gill |
Agency Producer | Jennie McCartney |
Grade | Martin Greer |
Executive Creative Director | David Ponce de Leon |
Art Director | Ryan Clayton |
Chief Strategy Officer | Gavin MacMillan |
Business Director | Belinda Danks-Woodley |
Marketing Manager | Michelle Martinis |
Head of Brand Marketing | Tim Hernadi |
Marketing Team | Anthony Russell |
Marketing Team | Nykkea Volkers |
Marketing Team | Catherine Bloxsom |
Marketing Team | Angela Grogan |
Account Director | Belinda Bassingthwaighte |
Account Manager | Jessica McColl |
Director | Adam Stevens |
Production Manager | Justine Pitcher |
Production Designer | Lucinda Thomson |
Sound Designer | Sam Hopwood |
Music | Danke Schoen |
Production Company | Robber’s Dog |