Ric Hooley
Creative Team at Bartle Bogle Hegarty
London, United Kingdom
TitleColourless Future Ad / Human Dome Painter
Campaign Colourless Future Ad
Advertiser Imperial Chemical Industries
Brand Dulux
Date of First Broadcast/Publication
Business Sector Paints, Wood Protectors, Paint Brushes, Adhesives
Problem Somesuch filmed on location in Kiev in the Ukraine for a new campaign for paint manufacturer Dulux. Set in a future city devoid of colour, the spot follows a worker discovering a hidden group of rebels intent on delivering a literally brighter future.
Filming for the Colourless Future campaign took place largely in existing warehouse facilities in Kiev, while a model city was built for shots of the future cityscape.
Media Type Television
Market United Kingdom
Advertising Manager
Production Company
Creative Team
Creative Team
Creative Director
Creative Director

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