Title | Jörg Quoos |
Agency | DDB Hamburg |
Campaign | The Weapen |
Advertiser | Reporters Without Borders |
Brand | Reporters Ohne Grenzen |
Date of First Broadcast/Publication | 2016 |
Business Sector | Human Rights |
Philosophy | To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process. THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects. |
Problem | All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost. |
Media Type | |
Length | |
Managing Director | Fabian Roser |
Creative Director | Jan-Hendrik Scholz |
Creative Director | Nicolas Schmidt-Fitzner |
Art Director | Christian Baur |
Copywriter | Thimon Machatzke |
Art Director | Eva Schramm |
Art Director | Vitali Wachramejew |
Art Director | Pascal Rößler |
Art Director | Quentin Frémont |
Copywriter | Nicolas Berg |
Client Services Director | Sönke Bruns |
Project Manager | Carolin Sonnenschein |
Executive Creative Director | Fabian Roser |