|Title||To Fly. To Serve. Today. Tomorrow|
|Campaign||To Fly. To Serve. Today. Tomorrow|
|Date of First Broadcast/Publication|
|Business Sector||Airlines, Airports, Railways, Bus Lines, Ferries & Cruises|
|Story||The TV advert follows a customer journey using a ‘micro to macro’ style of filming, the footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them both, showing the care and thought that goes into every part of their journey. The end frame poignantly shows the British Airways logo being stitched into fabric, with the voiceover commenting ‘To Fly. To Serve. Today. Tomorrow.’|
|Media Type||Television & Cinema|
|Production Company||Stink Films|
|Post Production||The Mill London|
|Advertising Manager||Abigail Comber|
|Account Manager||Hannah Madden|
|Music Company / Composer||The Most Radicalist Black Sheep Music|
|Post Production||Ben Turner|
|Production Company Producer||Juliet Naylor|
|Director of Photography (DOP)||Anthony Dod Mantle|
|Executive Producer||Blake Powell|
|Account Manager||Matt Jones|
|Advertising Manager||Hamish McVey|
|Account Director||Leonora Hopkins|
|Strategy Director||Anna Vogt|
|Strategic Business Lead||Keir Mather|
|Creative Team||Adi Birkinshaw|
|Creative Team||Paul Yull|
|Creative Director||Hamish Pinnell|
|Advertising Manager||Maria Krasilnikova|
|Advertising Manager||Stuart Mayo|
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