Maria Krasilnikova
Advertising Manager at British Airways
London, United Kingdom
TitleTo Fly. To Serve. Today. Tomorrow
Campaign To Fly. To Serve. Today. Tomorrow
Advertiser British Airways
Brand British Airways
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story The TV advert follows a customer journey using a ‘micro to macro’ style of filming, the footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them both, showing the care and thought that goes into every part of their journey. The end frame poignantly shows the British Airways logo being stitched into fabric, with the voiceover commenting ‘To Fly. To Serve. Today. Tomorrow.’ 
Media Type Television & Cinema
Production Company
Post Production
Advertising Manager
Account Manager
Music Company / Composer The Most Radicalist Black Sheep Music
Post Production
Production Company Producer
Director of Photography (DOP)
Executive Producer
Account Manager
Advertising Manager
Account Director
Strategy Director
Strategic Business Lead
Creative Team
Creative Team
Creative Director
Advertising Manager
Advertising Manager

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