Steve Harding
Global Chief Executive Officer at Geometry Global - Chicago
New York, United States
TitleLove & Sex
Campaign You can't help who you fall in love with
Advertiser Leonard Cheshire
Brand Leonard Cheshire Disability
PostedJuly 2008
Business Sector Disease Awareness, Support Groups & Associations
Tagline Change the way you see disability
Story It opens with a mouse with a physical impairment saying: “Some people think because you have a disability you should be with someone with a disability. It doesn’t always work like that.” An elephant steps into the frame and kisses the mouse on the head as she says: “You can’t help who you fall in love with.”
The animation cuts to a field full of baby rabbits, with a female rabbit in a wheelchair saying: “Well, they think that if you’re disabled you can’t have a love life. That’s not true though. I can have sex!” [she giggles]
Philosophy We want people to change the way they see disability, to think and act differently and to engage with disabled people in all aspects of life.
Media Type Television
Market United Kingdom
Advertiser's Supervisor
Production Company
Creative Team
Agency Producer
Production Manager
Model Making
Model Making
Art Director
Director of Photography (DOP)


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