|Agency||M&C Saatchi London|
|Advertiser||Public Health England|
|Brand||Public Health England|
|Date of First Broadcast/Publication|
|Business Sector||Public Safety, Health & Hygiene|
|Problem||Launch a society wide movement to educate parents of the negative health consequences of the build up of excess body fat in children and inspire and support positive changes to diet and activity levels to prevent it|
|Advertising Manager||Sheila Mitchell|
|Creative Director||Graham Fink|
|Art Director||Bill Gallacher|
|Account Planner||Richard Storey|
|Account Manager||Tom Firth|
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