| Title | Rocky |
| Agency | Neverland |
| Campaign | Rocky |
| Advertiser | Ladbrokes |
| Brand | Ladbrokes |
| Date of First Broadcast/Publication | 2022 / 8 |
| Business Sector | Online Gambling |
| Story | Ladbrokes are on a journey to evolving their business to become an entertainment brand. To own entertainment, Ladbrokes need to be entertainment, so we turned to cinema for the biggest, most iconic scene we knew would resonate with our audience, Rocky’s run. We built on this incredible scene by inviting in Ladbrokes’ world of play to follow in our favourite boxer’s footsteps. The result is a Hollywood first, an epic film paired with a technical prowess, one for players and fans alike to enjoy and share, together. |
| Media Type | Television |
| Length | |
| Soundtrack | Gonna Fly Now |
| Editing Company | Final Cut |
| Audio Post Production | 750mph |
| Director | Nicolai Fuglsig |
| Executive Creative Director | Jon Forsyth |
| Creative Team | Lloyd Daniel |
| Producer | Alex Cowley |
| Producer | Tim Wild |
| Executive Producer | Lindsay Turnham |
| Director of Photography (DOP) | George Richmond |
| Editor | Rick Russell |
| Sound Engineer | Sam Ashwell |
| Sound Designer | Olivia Ray |
| Strategist | Simon Massey |
| Head of Production | Amy Coomber |
| Design Director | Rich Kennedy |
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