Ben Freer
Mixer at Eleven Sound
San Francisco, United States
TitleMy Pool
Agency
Campaign Progress is Perfection
Advertiser Danone Wave
Brand Silk
Date of First Broadcast/Publication
Business Sector Milk & Milk Based
Story Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit
Media Type Television
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Head of Business Affairs Manager
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Business Leader
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Executive Producer / Managing Partner
Executive Producer
Director of Photography (DOP)
Director

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