|Campaign||Progress is Perfection|
|Date of First Broadcast/Publication|
|Business Sector||Milk & Milk Based|
|Story||Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit|
|Production Company||Imperial Woodpecker|
|Art Director||Jay Morrison|
|Planning Partner||Chad Koehnen|
|Integrated Producer||Erin Kirby|
|Head of Production||Pat Sidoti|
|Head of Business Affairs Manager||Brendan Lawrence|
|Digital Director||Matt Benka|
|Creative Director||Rick Utzinger|
|Chief Creative Officer||Jeff Kling|
|Business Leader||Jordan Hoffarber|
|Account Supervisor||Natalie Harrison|
|Account Manager||Julia Frayne|
|Sound Designer||Jeff Payne|
|Sound Producer||Maddee Bonniot|
|Sound Design and Mix||Ben Freer|
|Assistant Mixer||Andrew Smith|
|Executive Producer||Melissa Elston|
|Audio Post Production||Eleven Sound|
|Offline Post Producer||Rebecca Jameson|
|Managing Director||Damian Stevens|
|Head of Production||Kirsten Thon-Webb|
|Executive Producer||Crissy DeSimone|
|Editing Company||Arcade Edit|
|Assistant Editor||Tessa Malsam|
|Producer||James L. Reid|
|Flame Assistant||Brandon Harden|
|Flame Assistant||Brack Hightchew|
|Flame Artist||Chris Homel|
|Executive Producer||Sabrina Elizondo|
|Creative Director||Jonah Hall|
|Creative Director||Kevin Lau|
|Color Producer||Rebecca Boorsma|
|2D Artist||Zach Carnes|
|Executive Producer / Managing Partner||Doug Halbert|
|Executive Producer||Charlie Cocuzza|
|Director of Photography (DOP)||Mihai Malaimare Jr.|
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