Ben Freer
Mixer at Eleven Sound
San Francisco, United States
TitleMy Pool
Campaign Progress is Perfection
Advertiser Danone Wave
Brand Silk
Date of First Broadcast/Publication
Business Sector Milk & Milk Based
Story Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit
Media Type Television
Production Company
Art Director
Planning Partner
Integrated Producer
Head of Production
Head of Business Affairs Manager
Digital Director
Creative Director
Chief Creative Officer
Business Leader
Account Supervisor
Account Manager
Sound Designer
Sound Producer
Sound Design and Mix
Assistant Mixer
Executive Producer
Audio Post Production
Offline Post Producer
Managing Director
Head of Production
Executive Producer
Editing Company
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VFX Company
Flame Assistant
Flame Assistant
Flame Artist
Executive Producer
Creative Director
Creative Director
Color Producer
2D Artist
Executive Producer / Managing Partner
Executive Producer
Director of Photography (DOP)

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