|Campaign||Progress is Perfection|
|Date of First Broadcast/Publication|
|Business Sector||Milk & Milk Based|
|Story||Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit|
|Production Company||Imperial Woodpecker|
|Executive Producer||Crissy DeSimone|
|Managing Director||Damian Stevens|
|Sound Designer||Jeff Payne|
|Executive Producer||Charlie Cocuzza|
|Flame Artist||Chris Homel|
|Head of Business Affairs Manager||Brendan Lawrence|
|Creative Director||Kevin Lau|
|Chief Creative Officer||Jeff Kling|
|Head of Production||Kirsten Thon-Webb|
|Sound Design and Mix||Ben Freer|
|Director of Photography (DOP)||Mihai Malaimare Jr.|
|Creative Director||Jonah Hall|
|Art Director||Jay Morrison|
|Creative Director||Rick Utzinger|
|Executive Producer||Sabrina Elizondo|
|Flame Assistant||Brandon Harden|
|2D Artist||Zach Carnes|
|Color Producer||Rebecca Boorsma|
|Offline Post Producer||Rebecca Jameson|
|Executive Producer||Melissa Elston|
|Head of Production||Pat Sidoti|
|Executive Producer / Managing Partner||Doug Halbert|
|Flame Assistant||Brack Hightchew|
|Sound Producer||Maddee Bonniot|
|Assistant Editor||Tessa Malsam|
|Producer||James L. Reid|
|Planning Partner||Chad Koehnen|
|Integrated Producer||Erin Kirby|
|Digital Director||Matt Benka|
|Business Leader||Jordan Hoffarber|
|Account Supervisor||Natalie Harrison|
|Account Manager||Julia Frayne|
|Assistant Mixer||Andrew Smith|
|Audio Post Production||Eleven Sound|
|Editing Company||Arcade Edit|
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