Ben Freer
Mixer at Eleven Sound
San Francisco, United States
TitleGold
Agency
Campaign Progress is Perfection
Advertiser Danone Wave
Brand Silk
Date of First Broadcast/Publication
Business Sector Milk & Milk Based
Story Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit
Media Type Television
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Production Company
Executive Producer
Managing Director
Director
Sound Designer
Copywriter
Producer
Executive Producer
Flame Artist
Colorist
Head of Business Affairs Manager
Creative Director
Chief Creative Officer
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Head of Production
Sound Design and Mix
Director of Photography (DOP)
Creative Director
Art Director
Creative Director
Executive Producer
Flame Assistant
2D Artist
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Director
Executive Producer
Head of Production
Executive Producer / Managing Partner
Flame Assistant
Sound Producer
Assistant Editor
Producer
Planning Partner
Integrated Producer
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Business Leader
Account Supervisor
Account Manager
Assistant Mixer
Audio Post Production
VFX Company
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