| Title | Exterior |
| Agency | Boys and Girls |
| Campaign | Connected Restaurant |
| Advertiser | Three + Samsung |
| Brand | Three + Samsung |
| Date of First Broadcast/Publication | 2018 / 11 |
| Business Sector | Retail, Distribution & Restaurants |
| Philosophy | Creative agency Boys+Girls today announces its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite the distance and time difference between them. Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant.com by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight. Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect across time zones, bringing friends and family together at a time when they feel the separation most. A time when almost every dinner table in Ireland is missing a loved one who can’t make it home for Christmas. Diners will indulge in a festive three course menu together, and can also look forward to plenty of unique surprises that only The Connected Restaurant could cook up, including a bespoke photo booth that enables loved ones in Sydney and Dublin to have their picture taken together in real time. Boys+Girls collaborated with innovation production studio, UNIT9, to create a high-tech experience where the technology effectively disappears for the guests to make a human connection. Multiple high-definition cameras and targeted microphones are synced instantaneously across the globe and relayed to the latest Samsung screens. Every element of the experience is seamlessly co-ordinated in both locations, from technology to table service, to ensure that the diners are connected as though they were seated at the same table. This specially designed restaurant will be located on Clarendon Street in Dublin city centre with the other half on Holt St, Surry Hills in Sydney Australia. Boys+Girls will be launching a brand film featuring the best moments from the restaurant on 17th December. |
| Media Type | Promotion & Event |
| Market | Australia |
| Executive Creative Director | Rory Hamilton |
| Creative Director | Kris Clarkin |
| Head of Digital | Shane Casey |
| Experiential Director | Karleen Smyth |
| Group Business Director | Pat Stephenson |
| Account Manager | Andrea Dalton Doran |
| Project Manager | Sara Morrow |
| Strategic Planner | Chloe Hanratty |
| Head of Activation | Dan Henson |
| Experiential Executive | Sadhbh Murphy |
| Head of Production | Derek Doyle |
| Head of Design | Barry Smith |
| Motion Design | Patrick Horan |
| Digital Producer | Tom O'Reilly |
| Web Developer | Jack Webber |
| Head of Brand & Marketing | Aislinn O’Connor |
| Marketing Manager | Rachel Cunningham |
| Marcomms Campaign Manager | AnnMarie O’Brien |
| Digital Marketing Manager | Cian McDonagh |
| Head of Marketing, Samsung Ireland | Linda Nolan |
| Marketing Manager | Idé O'Brien |
| Marketing Manager | Ciara Walsh |
| Production Partner | UNIT9 |
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