Niels den Otter
Sound Design Company at Audentity Music & Sound
Amsterdam, Netherlands
TitleFly the Flag
Agency
Campaign Fly the Flag
Advertiser ASICS Corporation
Brand Onitsuka Tiger - Asics
Date of First Broadcast/Publication
Business Sector Unisex Shoes
Philosophy Today sees the release of ‘Fly the Flag’, the campaign launching ASICS eagerly-awaited Onitsuka Tiger debut of the new MEXICO 66 SD. Taking inspiration from the Onitsuka Tiger delegation shoe at the 1968 Mexico City games, the new collection is visualized in a bold and colourful style reflecting the vibrant decoration that characterized the games.
Working with renowned graphic designer Karan Singh, the Berlin-based creativity agency The Adventures Of created a bold visual identity for the campaign comprised of the many colourways which make up the MEXICO 66 SD collection.

The campaign, fully produced by HALAL, includes a 40-second film and short product videos for social and digital by director Juriaan Booij, followed by print, retail key visuals and lifestyle imagery by photographer Olya Oleinic.
Media Type Television & Cinema
Length
Music Agency
Director of Integrated Communication
Business Strategist
Managing Director
Executive Producer
Creative Director
Creative
Composer
Editor
Post Production House Darlings Post
Stylist
Production Company
Producer
Illustrator
Executive Producer
Director of Photography (DOP)
Art Director

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