|Agency||DDB New York|
|Campaign||Cain Smith :60|
|Date of First Broadcast/Publication|
|Business Sector||Human Rights|
|Story||The new PSAs developed by Lee Hirsch and DDB New York direct audiences to www.TheBullyProject.com/parents, which provides tools and resources for parents and educators, including a downloadable Parent Action Toolkit.|
|Media Type||Television & Cinema|
|Chief Creative Officer||Matt Eastwood|
|Executive Creative Director||Joseph Cianciotto|
|Head of Production||Ed Zazzera|
|Creative Director||Luke Carmody|
|Senior Copywriter||Brandon Hampton|
|Account Supervisor||Angelina Singleton|
|Management Supervisor||Ginny Levine|
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