Kari Shimmel

Kari Shimmel

Chief Strategy Officer at Campbell Ewald New York
Rochester, United States

About me

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Chief Strategy Officer
Chief Strategy Officer
Chief Strategy Officer
With a dual background in creative and planning, and specialties in digital and CRM, Kari brings over 15 years of experience. Moving seamlessly between disciplines, She’s the driving force and architect of the agency’s CXJM discipline. She has helped guide brand-building for brands including Travelocity, Snuggle and Cadillac. She’s also worked on Disney, Chick-fil-A, BOSCH and Blue Cross Blue Shield, and her financial services experience comes from Citizens Bank (retail and small business) and Flagstar Bank (retail and mortgage). Kari is known for jumping in to solve strategic challenges. Her passion for discovering insights and helping brands activate transformative strategies has made her a Crain’s Detroit Business “40 under 40.” Her passion also extends to education; Kari has served as an adjunct faculty member for the College for Creative Studies and is a nationally recognized public speaker. When she’s not building brand journeys, she’s developing her own. Kari is an avid traveler and writer, creating detailed (and designed) travel itineraries for her jaunts and maintaining a travel blog. Her partners in crime include her husband, her 5-year-old daughter and their longhaired dachshund. They’re currently trying to conquer every state as a family – only 9 more to go 

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