Ben Roberts
Producer at Canada
London, United Kingdom
TitleBeagle Street Seaside
Agency
Campaign Beagle Street Seaside
Advertiser BGL Group
Brand Beagle Street
Date of First Broadcast/Publication 2018 / 12
Business Sector Insurance
Philosophy : Above+Beyond has introduced a tiny but determined dog and a soft-hearted Cockney as the brand spokespeople for Beagle Street in its debut campaign for the BGL Group-owned insurance brand.

In the first TV instalment, which breaks on 26th December, the dog, called Beagle, and its owner, Lenny Street, meet a family at the seaside who are sheltering from the rain. The pair then dispense some tough love on the family, imploring them using humour to rethink their priorities and invest in Beagle Street’s life insurance policies. The combination of Lenny’s heartfelt argument and Beagle’s hard stare win the family over.
Media Type Television
Length
Production Company
Post Production
Music / Sound Design
Media Agency
Director
Executive Producer
Producer
Editor

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