Title | Beagle Street Seaside |
Agency | Above+Beyond |
Campaign | Beagle Street Seaside |
Advertiser | BGL Group |
Brand | Beagle Street |
Date of First Broadcast/Publication | 2018 / 12 |
Business Sector | Insurance |
Philosophy | : Above+Beyond has introduced a tiny but determined dog and a soft-hearted Cockney as the brand spokespeople for Beagle Street in its debut campaign for the BGL Group-owned insurance brand. In the first TV instalment, which breaks on 26th December, the dog, called Beagle, and its owner, Lenny Street, meet a family at the seaside who are sheltering from the rain. The pair then dispense some tough love on the family, imploring them using humour to rethink their priorities and invest in Beagle Street’s life insurance policies. The combination of Lenny’s heartfelt argument and Beagle’s hard stare win the family over. |
Media Type | Television |
Length | |
Production Company | Hungry Man |
Post Production | MPC LDN |
Music / Sound Design | Scramble |
Media Agency | The Specialist Works |
Director | David Kerr |
Executive Producer | Ben Roberts |
Producer | Steven Johnson |
Editor | Sam Speade |