Gatorade - "#SponsoredByGatorade"

DLV BBDO

DLV BBDO Roma, Italy

8547

Brand: Gatorade
Country: Italy

Advertiser: Stokely-Van Camp

Title	#SponsoredByGatorade
Agency	DLV BBDO
Campaign	#SponsoredByGatorade
Advertiser	Stokely-Van Camp
Brand	Gatorade
Date of First Broadcast/Publication	2015 / 10
Business Sector	Soft Drinks, Tonics
Tagline	The more you sweat. The more you get
Story	#SponsoredByGatorade is a unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.
Philosophy	From sponsor of the best to sponsor who deserve. #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program.
Problem	Every year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated?
Result	In 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks.
Media Type	Integrated Media/360 Activation
Length	122 seconds
More Information	https://www.sponsoredbygatorade.it/
Executive Creative Director	Federico Pepe
Executive Creative Director	Stefania Siani
Creative Director	Michele Picci
Head of TV	Alessandro Pancotti
Copywriter	Dario Lo Nardo
Creative Director	Andrea Jaccarino
Creative Director	Emanuele Viora
Art Director	Vittorio Perotti
Designer	Vittorio Perotti
Account Executive	Lucia Scaffardi
Project Manager	Francesco Loprete
Graphic Designer	Luca Torresan
Strategic Planner	Corinna Bonfanti
Account Director	Daria D'Angelo
UX Designer	Vincenzo Radice
Web Developer	Filippo Sarzana
Project Manager	Alessandro Peroncini
Project Manager	Alessandro Musciolà
Creative Producer	Melina Mignani
Editor	Federico Maccagni