| Title | From Lost Treasure, To a New Free Source of Brand Emotion |
| Agency | BBR Saatchi & Saatchi |
| Campaign | From lost treasure, to a new free source of brand emotion |
| Advertiser | Procter & Gamble |
| Brand | Pampers |
| Posted | September 2014 |
| Business Sector | Diapers |
| Media Type | Case Study |
| Length | |
| Creative Director | Amir Ariely |
| Creative Director | Oded Lavie |
| Copywriter | Ronen Levin |
| Art Director | Shiran Jerochim |
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