Executive creative director / Managing director
at
J. Walter Thompson Paris
Neuilly, France
| Title | Genuine Parts - Broke |
| Agency | HAVAS 360 |
| Campaign | Genuine Parts |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Date of First Broadcast/Publication | 2014 / 4 |
| Business Sector | Automotive Accessories & Services |
| Tagline | A small detail can change the game. Use original parts. |
| Story | This campaigns aims to show how a little detail can change the way a car works, by the use of transformed spare parts names. |
| Media Type | |
| Executive Creative Director | Thomas Derouault |
| Creative Director | Alban Penicaut |
| Art Director | Benoît Pinon |
| Copywriter | Constantin de La Borde |
| Producer | Cécile Ousset |
| 3D Graphics | Living Room |
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