Title | Bar Tricks |
Agency | Hometown London |
Campaign | Live the Game |
Advertiser | 888.com |
Brand | 888poker |
Date of First Broadcast/Publication | 2016 |
Business Sector | Online Leisure & Entertainment Services |
Tagline | Live the Game |
Problem | Casual players love playing for the thrill and fun of the game, rather than just for the win. Using this insight, Hometown developed a campaign which reflects this desire to play. The friends are always looking for an excuse to compete with each other on the poker table and beyond. They emulate the decisions made in poker in whatever game they're playing. They live the game wherever they are but the winner isn't always the player who has the most impressive skills – it's the one who plays the right hand. |
Media Type | Television |
Length | |
Post Production | Big Buoy |
Creative Director | David Gamble |
Creative Director | Luke Till |
Creative Director | Lawrence Bushell |
Business Director | Sarah Wood |
Account Director | Bethany Ryan |
Account Director | Annabelle Monks |
Agency Producer | Alison Fraser |
Design | Shaban Siddiq |
Director of Photography (DOP) | Daniel Holland |
Executive Agency Producer | Garfield Kempton |
Production Company | The Farm |
Music, Radio and Sound Design | Guilt Free |
Director | David Lodge |