| Title | Boxing Glove |
| Agency | Atalah & Viveros |
| Campaign | Mi Gesto |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Posted | November 2013 |
| Business Sector | Human Rights |
| Story | This campaign drives Chileans to sign a digital petition so that the presidential candidates in the current election commit to uphold human rights in Chile if put in office. The main idea is that by being able to make a simple digital gesture, one makes a human one. The integrated campaign includes print, radio, web, a music video and smartphone app. In addition to making one’s digital gesture via the app, the user can also “interact” with the presidential candidates in an innovative way. |
| Media Type | |
| Creative Director | José Atalah |
| Creative Director | Eduardo Viveros |
| Creative Team | Felipe Díaz |
| Creative Team | Alexander Rengifo |
| Executive Producer | Crystal Campbell |
| Art Director | Vinicius Costa |
More Work
SEE ALLTrapped
- BRAND:
- Insmed
- AGENCY:
- Area 23, An IPG Health Company
Unbreakable
- BRAND:
- Insmed Incorporated
- AGENCY:
- Area 23, An IPG Health Company
Unbreakable
- BRAND:
- Insmed Incorporated
- AGENCY:
- Area 23, An IPG Health Company
Unbreakable
- BRAND:
- Insmed
- AGENCY:
- Area 23, An IPG Health Company
Honda Dreamers
- BRAND:
- Honda Civic
- AGENCY:
- RPA
The Road
- BRAND:
- Banque Populaire
- AGENCY:
- BABEL
Arrow
- BRAND:
- Amnesty International
- AGENCY:
- Atalah & Viveros