Nathan Monteith
Group Creative Director at DDB Chicago
Chicago, United States
Campaign Wonders of the 1893 World's Fair
Advertiser The Field Museum
Brand The Field Museum
PostedDecember 2013
Business Sector Museums & Monuments
Tagline See what she saw, the wonders of the 1893 World's Fair.
Story The campaign promotes the Field Museum’s current exhibit marking the 120th anniversary of the 1893 Chicago World's Fair and featuring artifacts from the landmark event. Electricity shows a woman gazing at a mammoth dynamo as an electrical arc causes her hair to stand on end “See what she saw!” exhorts the voiceover, “The wonders of the 1893 World’s Fair.” 
Result Filmworkers VFX Director Rob Churchill directed the spots. The boy and the woman seen in the foregrounds of the two ads were costumed actors. The background environments were constructed from historical still photographs and CGI elements. Churchill used a series of archival photos to create the Exposition grounds and a computer editing system to arrange them in 3D space. Virtual camera movement created the illusion that the boy is rising in the air with the Ferris wheel. 
Media Type Television
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