| Philosophy | Singapore independent agency Arcade has created two mini action films to promote ‘Good Mood’, a new fruit-infused water by Japanese beverage-maker Suntory. The agency teamed up with award-winning director Christoph Chrudimak to make two short films based on two different scenarios: a good day and a bad day. Targeted at the Indonesian market, the two films show the same young male protagonist and chronicle the chain of events that follow him through two very different days. The ‘bad day’ film, entitled ‘The Bad Choice’, runs in reverse chronology, opening on an apocalyptic scene and transporting the viewer through a series of catastrophic events. The protagonist it taken back to a shop where he made the ‘bad choice’ of picking another beverage over ‘Good Mood’. To follow up the video, viewers are then invited to click onto ‘The Good Choice’ film. |