Isabelle JAUBERT
Art buyer at TBWA PARIS
Boulogne-Billancourt, France
Campaign The monster isn't always the one we think.
Advertiser Burns & Smiles
Brand Burns & Smile
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline The monster isn't always the one we think.
Story For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a "freak" that is being overwhelmed by all those eyes. And yet... The monster isn’t always the one we think. What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation ? Through a poster campaign deployed throughout France in mid-April and also relayed on social networks, the Burns & Smiles association and TBWA\Paris want to denounce, or at least make people think about, the look that burn victims must face as soon as they are in society. 
Media Type Print
Executive Creative Director
Agency Manager
Executive Creative Director
Agency Manager
Art Buyer
Client Manager
Art Director
Art Buyer

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