Windows - "Microsoft TV Commercial"

m:united/McCann

m:united/McCann New York, United States

14828

Brand: Windows
Country: United States

Advertiser: Microsoft

Title	Microsoft TV Commercial
Agency	m:united/McCann
Campaign	3D Holiday
Advertiser	Microsoft
Brand	Windows
Date of First Broadcast/Publication	2017 / 12
Business Sector	Consumer Electronics & Audio-Visual
Philosophy	Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story. The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs.
Media Type	Television & Cinema
Length	60 seconds
VFX	MPC NY
Post Production	MPC LA
Marketing Manager	Hannah Westing
Marketing Manager	Danna Brokaw (Global)
Global Brand Marketing	Dawn Novak
General Manager	Deana Singleton
Director	Jenny Leahy
Brand Manager	Kathleen Hall
Art Director	Alberto Cerriteno (Windows Next)
3D Supervisor	Chris Bernier
2D Animation and Compositing	Tobey Lindback (Lead)
SR Social Strategist	Jordan Berger
Producer	Mel Senecal
Designer	Andre DeCastro
Project Manager	Jessica Jacobson
Project Director	Stella Warkman
Producer	Monique Fitzpatrick
President	John Dunleavy
Music Producer	Eric Johnson
Music Producer	Sam Belkin (associate)
Managing Director	Kevin Nelson
Head of Integrated Production	Aaron Kovan
Group Strategy Director	Todd Sussman
SVP, group account director	Darla Price
SVP, group account director	Sarah Keiber
Global Strategy Director	Michelle Kiely
Founder	Andrew Panay Founder Blk Ops
Executive Creative Director	Daniela Vojta (EVP)
Executive Creative Director	Susan Young
Digital Producer	Sean Flanigan
Digital Producer	Charlotte Popper
Creative technologist	Alicia Foor
Creative Director	Todd Brown
Creative Director	Dan Kim
Copywriter	Elina Rudkovskaya
Chief Creative Operations Officer	Brian Klugman CCO Blk Ops
Account Supervisor	Ellie Choi
Account Supervisor	Molly Raker
Account Director	Tina Galley (Exec)
Account Director	Pat Six
Media Agency	Carat
Sound Mix and Design	Heard City
Editor	Ethan Simmons
Editor	Catherine Gionfriddo
VFX Supervisor	Rob Hodgson
Producer	Katie Buckley
Producer	Matthew Loranger
Colourist	Adrian Seery
Production Company	The Director’s Bureau
Managing Director	Camila de Biaggi
Head of Production	Brendan Kahn
Animation Director	Marc Smith & MPC Creative
Chief Creative Officer	Tom Murphy