Barbarian - "Barbarian Case"

Fahrenheit DDB

Fahrenheit DDB Lima, Peru

4221

Brand: Barbarian
Country: Peru

Advertiser: Barbarian

Title	Barbarian Case
Agency	Fahrenheit DDB
Campaign	The Antipinky Pint
Advertiser	Barbarian
Brand	Barbarian
Date of First Broadcast/Publication	2017 / 4
Business Sector	Beers, Ciders, Lagers
Story	Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow a pinky finger will shame some men. We created the Antipinky Pint, a glass with a ring in iron and testosterone to prevent that little finger from rising up against men.
Philosophy	Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow such a calamity. That is why we created a glass with a ring cast in iron and testosterone to prevent that little finger from rising up against men.
Problem	Since the beginning of time men have managed to mold the world into a great big rock they use to sculpt their manhood. Not knowing that all that effort would be in vain, since when drinking a beer an insignificant part rises against their will: their pinky finger.
Result	Earned media: 1'150,000 2'700,100 barbarians reached Brand preference: +30% Today is the # 1 craft beer in Peru
Media Type	Ambient
Length	98 seconds
Executive Creative Director	Ricardo Chadwick
Deputy Executive Creative Director	Sergio Franco Tosso
Associate Art Director	Luciano Leone
Art Director	Rudy Camones
Copywriter	Aldo Silva
Head Of Planning	Renato Arauco
Strategic Planner	Ricardo Rentería
Chief Agency Producer	Vanessa Díaz
Agency Producer	Mafer Galarza
Account Director	Alberto Goachet
Account Executive	Carolina Solari
Retoucher	Emilio Llerena
Other	Josue Montero
Production Company	Rebeca
Audio	Audiopost
Product Design	Eddi Mérida
Photographer	René Funk