|Title||THE CONCERT NO ONE WAS WAITING FOR|
|Campaign||THE CONCERT NO ONE WAS WAITING FOR|
|Date of First Broadcast/Publication|
|Business Sector||Banking & Financial Services, Investments, Stock Brokers|
|Story||BBVA, the bank of the people, asked all Peruvians to join them and bring back Peruvians most iconic rock star: Pedro Suarez Vertiz. He stepped away from stage due to Dysarthria, a rare motor speech disorder that wont let him speak again. First, we offered all Peruvians a challenge: If 1 million people ask for Pedro Suarez Vertiz to come back, he would. People simply had to sing a petition as loud as they could in order for Pedro to hear them. Over 1.4 million people participated. Two months later, Pedro was back in a unique concert where he contributed the music and the crowd was his voice. We installed over 800 microphones inside the stadium to get people voices and sing for him|
|Philosophy||BBVA is the bank of the people, and is responsible for helping Peruvians to achieve their dreams.|
|Problem||For that reason we needed to find a motivation that could move them to reach a common goal that we could help to achieve.|
|Result|| First, we offered all Peruvians a challenge: If 1 million people ask for Pedro Suarez Vertiz to comeback, he would. People simply had to sing a petition as loud as they could in order for Pedro to hear them. Over 1.4 million people participated. Two months later, Pedro was back in a unique concert where he contributed the music and the crowd was his voice. We installed over 800 microphones inside the stadium to get people voices and sing for him. |
At the first stage of the campaign over 1.4 million people participated. The concert was a hit in every possible way. People simply had to sign a petition including their personal details and sing as loud as they could in order for Pedro to hear them. Over 40 thousands Peruvians were able to see their legend on stage again. The bank collected almost 2 million data from the people who participated. We got 90% of positive feedback in social media and the BBVA bank saved 1.5 million dollars in free press. The concert reached 100% of the audience of Peruvian´s on Twitter.
|Soundtrack||Cuando pienses en volver|
|Director of Marketing||Luciana Olivares|
|Executive Creative Director||Ricardo Chadwick|
|Brand Managing Director||Alberto Goachet|
|Head of Digital||Jean Paul Goachet|
|Creative Director||Sergio Franco Tosso|
|Art Supervisor||Luciano Leone|
|Art Director||Mari Torres|
|Media Planner||Nicolas Cabieses|
|Account Director||Claudia Maldonado|
|Digital Account||Veronica Perea|
|Agency Producer||Enrique Garcia|
|Agency Producer||Juan Zevallos|
|Assistant Editor||Claudia Yacarini|
|Music, Radio and Sound Design||Audiopost|
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