Luciano Leone
Head Of Art at Fahrenheit DDB
Lima, Peru
TitleLeave Speed To The Internet
Agency
Campaign Leave Speed To The Internet
Advertiser Movistar
Brand Movistar 4G
Date of First Broadcast/Publication
Business Sector Others
Tagline Leave Speed To The Internet
Story The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year.

Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway.
Philosophy Leave Speed To The Internet
Problem The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway.
Result By the end of the summer, we covered 200,000 km, turning one of the country’s most dangerous roads into a safest one.
Media Type Mobile Advertising
Length
More Information
Executive Creative Director
Executive Account Director
General Creative Director
Head of art
Copywriter
Art Director
Art Director
Agency Producer
Agency Producer
Account Director
Account Supervisor
Production Company
Director

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