Luciano Leone
Head Of Art at Fahrenheit DDB
Lima, Peru
TitleOechsle - Mom doesn’t want it
Campaign Mom doesn’t want it
Advertiser Oechsle
Brand Oechsle
Date of First Broadcast/Publication
Business Sector Others
Tagline Mom doesn’t want it
Story We raised the prices so you won’t buy them. On Mother’s Day, moms don’t always get what they really want. That`s why Oechsle, one of the largest retail stores in Peru, raised the prices of those products moms don’t want to receive.
Philosophy Mom doesn’t want it
Media Type Television
Executive Creative Director
Creative Director
Head of Art
Senior Art Director
Agency Director Producer
Agency Producer
Production Company

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