Luciano Leone
Head Of Art at Fahrenheit DDB
Lima, Peru
TitlePerussian Prices
Agency
Campaign Perussian
Advertiser Plaza Vea
Brand Plaza Vea
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Story After 36 years, Peru finally qualified to a World Cup. There was just one problem: this tournament took place in Russia, a more expensive country. And with thousands of Peruvian fans doing the impossible to get there, we knew we had to do something for them; so we used our well-known low prices to plan a great idea. We located the 3 main supermarkets in the cities where Peru was going to play - Saransk, Yekaterinburg, and Sochi – and made a unique agreement with them: to lower their prices, so they could match the ones in Peru. By doing this; Peruvian fans saved plenty of money, and all they had to do was to show their ID.
Media Type Promotion & Event
Length
Executive Creative Director
General Creative Director
General Creative Director
Head of Art
Art Director
Art Director
Copywriter
Copywriter
Copywriter
General Account Director
Account Director
Account Executive
Account Executive
Production
Production
Planning Team
Planning Team
Post-production Supervisor
Post Production
Production Company
Director
Director
Director of Photography (DOP)
Audio

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