|Date of First Broadcast/Publication|
|Business Sector||Department Stores, Supermarkets|
|Story||After 36 years, Peru finally qualified to a World Cup. There was just one problem: this tournament took place in Russia, a more expensive country. And with thousands of Peruvian fans doing the impossible to get there, we knew we had to do something for them; so we used our well-known low prices to plan a great idea. We located the 3 main supermarkets in the cities where Peru was going to play - Saransk, Yekaterinburg, and Sochi – and made a unique agreement with them: to lower their prices, so they could match the ones in Peru. By doing this; Peruvian fans saved plenty of money, and all they had to do was to show their ID.|
|Media Type||Promotion & Event|
|Executive Creative Director||Ricardo Chadwick|
|General Creative Director||Luciano Leone|
|General Creative Director||Sérgio Franco|
|Head of Art||Luciano Leone|
|Art Director||Walter de la Cruz|
|Art Director||Estuardo Salazar|
|General Account Director||Alberto Goachet|
|Account Director||Andrea Gomero|
|Account Executive||Andrea Pajares|
|Account Executive||Fiorela Gallardo|
|Planning Team||Ricardo Rentería|
|Planning Team||Renato Arauco|
|Post-production Supervisor||Jorge Luis Áviles|
|Post Production||Orlando Huaranga|
|Production Company||Canica Films|
|Director||María Teresa Benvenuto|
|Director of Photography (DOP)||Sergio Franco Tosso|
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