Title | Genuine Parts - Fear |
Agency | HAVAS 360 |
Campaign | Genuine Parts |
Advertiser | Daimler AG |
Brand | Mercedes-Benz |
Date of First Broadcast/Publication | 2014 / 4 |
Business Sector | Automotive Accessories & Services |
Tagline | A small detail can change the game. Use original parts. |
Story | This campaigns aims to show how a little detail can change the way a car works, by the use of transformed spare parts names. |
Media Type | |
Executive Creative Director | Thomas Derouault |
Creative Director | Alban Penicaut |
Art Director | Benoît Pinon |
Copywriter | Constantin de La Borde |
Production | Cécile Ousset |
3D Graphics | Living Room |