Paris - Puteaux, New York, Hudson Street, São Paulo, Cidade Jardim
Supervising agency and client activity across more than 300 agencies in more than 75 countries around the globe.
Career at Havas started in 1999 as CEO of the Lisbon agency when it was ranked #7 locally. Two years later it reached the #1 position and it has not left that position since. The #2 agency in the country is Fuel, an Havas agency, launched with Miguel Barros, a local partner, eight years ago. From Lisbon, appointed Coordinator of the Nordic region (while remaining CEO for Portugal,) a position held for one year. Appointed Vice-President for Europe and Head of Business Development for the following two years. In 2006, appointed CEO for Latin America while remaining CEO for Portugal and three years later, regional responsibilities enlarged to include Spain. Appointed Global Vice-President. End of 2013, tapped to become Global President while maintaining executive responsibilities over the Iberia-Latin American region and also Global Brands. Named Personality of the Year twice by the network. Named Advertising Personality of the Decade by Meios&Publicidade, a Portuguese industry magazine. Founding member of the Portuguese Diaspora, an organisation held under the auspices of the President of the Republic of Portugal. Recently launched the movement to set up Casa do Publicitario, a Portuguese foundation aimed at building a centre for senior citizens with a professional past in advertising.