Ronaldo Tavares
Creative Director at Fallon
Coconut Grove, United States
TitleBook Unique 2
Campaign Book Unique
Advertiser ebookers
Brand ebookers
Date of First Broadcast/Publication
Business Sector Online Travel & Reservation Services
Philosophy Fallon London is letting would-be travellers know that ebookers allows them to book holidays that are as individual as they are in a new television campaign, which ditches cliched holiday tropes in favour of quirky fun. The concept at the heart of the campaign is ‘Book unique’, built on Fallon London’s observation that whatever your passion, thanks to ebookers’ breadth of choice and flexibility, you can book a trip that is as unique as you. This is brought to life via stories of weird and wonderful travellers and the unique holidays they have booked through ebookers, in a fantastical style. In one ad we see a boy who is mad on gladiators taken on a holiday to Rome by his parents, where they can indulge their desire to live like emperors while their son gets some hands-on experience of history. In another spot, a couple who love marine life are able to book an entire trip to Dubai built around their aquatic obsession, right down to staying in a hotel room with a window looking out underwater. The campaign runs on television, out of home, radio and social media starting this September, in Finland and Switzerland. Anonymised data gathered from booked trips after the campaign has launched will be used to inform future communications.
Media Type Television
Market Finland, Switzerland
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Managing Director
Head of Brand Communications
Marketing Manager
Art Director
Finnish Copywriter
Graphic Designer
Graphic Designer
Client Service Director
Account Director
Planning Director
Agency Producer
Production Co
Post Production
Sound Design
Sound Design
Director of Photography (DOP)
Media planning/buying

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