Ronaldo Tavares
Creative Director at Fallon
Coconut Grove, United States
TitleI Gotta Be Me
Campaign I Gotta Be Me
Advertiser Volkswagen Group
Date of First Broadcast/Publication
Business Sector Automotive
Philosophy ŠKODA UK features Paloma Faith, The Kingdom Choir, Lady Leshurr, Alexis Ffrench and The Sherlocks in its latest TV advert – I Gotta Be Me
· The advert is the third instalment in ŠKODA’s Driven by Something Different series
· The new campaign debuts on Saturday 20th April during ITV’s Britain’s Got Talent
· Five specially recorded versions of the track available to download now on all major streaming services
In a celebration of individuality and what happens when amazing music styles come together, ŠKODA has partnered with five unique musical artists making waves in their own genres for its latest UK brand campaign.

ŠKODA’s latest creative continues the story of its Driven by Something Different attitude, which champions individuality and self-confidence; attributes shared by its customers.
British artists from different musical genres including classical, pop-rock and grime, to reprise Sammy Davis Jnr’s 1968 track I’ve Gotta Be Me —with each artist releasing their own version.

The advert explores five unique scenes featuring different ŠKODA models including the Fabia, Karoq, Kodiaq vRS and the new Scala, which launches in the UK this summer.

Created by Fallon London, the advert was directed by acclaimed music video director, Henry Scholfield, who has recently worked with Dua Lipa, Wiley, Sean Paul and Idris Elba. The advert will run as part of an integrated digital, media, PR and social campaign launching this week, and will air on TV from Saturday 20th April during the new series of ITV’s Britain’s Got Talent.

Speaking about the new advert, Paloma Faith said: “It’s been empowering to join forces with incredible artists who are all forging their own paths within the industry. To capture the essence of what makes each of us who we are today in one video is no mean feat, but I think ŠKODA has done a fantastic job. The lyrics of the song are all about embracing your own personality and that’s what resonated with me.”
Media Type Digital
Chief Creative Officer
Agency Producer
Creative Director
Creative Director
Production Company
Executive Producer

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