Juan Pablo Maldonado
Creative Director at MullenLowe SSP3 Colombia
Santafé de Bogotá, Colombia
TitleMy Line
Agency
Campaign My Line
Advertiser Ministry Of Communications & Technology
Brand Ministry of Communications & Technology of Colombia
Date of First Broadcast/Publication 2018
Business Sector Consumer Electronics & Audio-Visual
Story In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally.

This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia.
Media Type Case Study
Length
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Art Director
Director
Agency Producer
Chairman
Chief Creative Officer
Chief Operating Officer
Animation/3D
Development
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