| Title | The Lost Night |
| Agency | FCB New Zealand |
| Campaign | The Lost Night |
| Advertiser | Health Promotion Agency |
| Brand | Health Promotion Agency |
| Posted | February 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when “fun night out” turns into “one too many.” What’s the point of an epic night out, if you’re too drunk to remember it? It’s in this moment that the “Department of Lost Nights” step in. They’re glitchy, overall-clad removal men from another dimension (resembling what can only be described as dated-accountancy-firm-chic, meets pink-hazy-brain-world), who step into your head, work order in hand, to repossess your memories. One by one, the best parts of your night are wheeled away on hand trolleys. Since the target audience of 18-24-year-olds are more motivated by the fear of missing out on social experiences than the benefits of sensible drinking, there’s a strong theme of “FOMO” throughout the film. Who is that goatman? And where did he come from? |
| Media Type | Web Film |
| Length | |
| Sound Designer | Simon Lister |
| Sound | Nylon Studios |
| Regional Creative Director | James Mok |
| Executive Creative Director | Tony Clewett |
| Copywriter | David Shirley |
| Art Director | Melina Fiolitakis |
| Creative Services Director | Jenni Doubleday |
| CONTENT MANAGER | Pip Mayne |
| Agency Producer | Rebecca Casey |
| General Manager | Sean Keaney |
| Account Director | Chanelle McDonald |
| Account Manager | Jade Seaton |
| Strategist | Carl Sarney |
| Designer | Josh O’Neill |
| Production Company | Scoundrel |
| Director | Daniel Warwick |
| Executive Producer | Adrian Shapiro |
| Producer | Claire Kelly |
| Director of Photography (DOP) | Ginny Loane |
| Production Designer | Neville Stevenson |
| Editor | Tim Mauger |
| Editing Company | The Butchery Sydney |
| Post Production | Blockhead |
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