NZAF & Durex - "Dark Ages Two Men"

FCB New Zealand

FCB New Zealand Auckland, New Zealand

3470

Title	Dark Ages Two Men
Agency	FCB New Zealand
Campaign	Better Safe Than Syphy
Advertiser	New Zealand AIDS Foundation (NZAF)
Brand	NZAF & Durex
Date of First Broadcast/Publication	2019 / 12
Business Sector	Disease Awareness, Support Groups & Associations
Tagline	Syphilis is back from the dark ages
Story	“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Media Type	Print
Chief Creative Officer	Tony Clewett
Wardrobe / Stylist	Lucy Jane Senior
Hair and Makeup	Abi Taylor
Marketing Manager	Mickey Power
Copywriter	David Shirley
Photographer	Ross Brown
Retoucher	Jason King
Designer	Kevin Grady
Designer	David Reid
Designer	Josh O'Neill
Producer	Jess Turney
Producer	Pip Mayne
Creative Services Director	Jenni Doubleday
Art Director	Melina Fiolitakis