Jan-Peter Wiersma

Jan-Peter Wiersma

Available for new adventures at Freelance or In-house
Amsterdam, Netherlands

About me

I currently work as an Interactive Strategist for a variety of global clients, focussing on the digital creative and strategic effectiveness of their output. I learned my theory at the University of Twente and put it into practice at the same time running several companies. My expertise is rooted in the areas where technical knowledge supports innovative thinking. I love to surprise clients with out of the box ideas that compliment their brand's story.

Trying to find a healthy work-life balance, I love to travel the world and discover new diving destinations. Always looking for new experiences, opportunities and people, I hope you will get in touch!

Sector Experience


Available for new adventures
Freelance or In-house
August 2016 - Present (4 years)
I have time available and am looking for new new opportunities and projects. My interests are wide ranging but I'm searching for a challenge. If you are looking for an experienced and enthusiastic guy to work with you on strategic issues, please do get in touch!
Project Manager Group Editorial Content
Thomas Cook Group
January 2016 - Present (4 years 7 months)
Building an in-house editorial content desk for Thomas Cook that will allow us regain our brand leadership, build on the lifetime consumer value and improve our traffic ROI. Focus is on writing and refining the business case for C-suite buy-in, building the team, integrating with our markets and rolling out the consumer facing and internal systems.
One Campaign Management
Thomas Cook Group
March 2015 - December 2015 (9 months)
The glue between agency, group and local markets for the Thomas Cook Group on all matters related to the campaigns and marketing innovation. Responsibilities include budgets, creative direction, production, delivery, innovation and implementation.
Digital Director
Amsterdam, Netherlands
July 2009 - February 2015 (5 years 7 months)
Heading up the new Interactive department. Besides building the department from a financial and strategy point of view, my day-to-day responsibilities included the strategy development of our creative briefs, setting up estimates, managing project execution, management of freelancers and third-party suppliers and client handling.
IT Adminstrator
Amsterdam, Netherlands
July 2008 - July 2009 (1 year)
Working with the Head of IT to support the IT infrastructure for 35 employees and develop and implement new IT projects.
IT Development
Schoolfoto Plus
December 2007 - June 2008 (6 months)
After the company matured during my CEO years, my main responsibility now lies with IT Development, workflow documentation and optimization. Current developments are a full customer web portal, alternative on-line payment methods and virtualization of the server farm.
Owner and CEO
Schoolfoto Plus
2002 - December 2007 (5 years 11 months)
Build from scratch, I developed a fully automated and digital workflow system, business model and customer base in digital photography and identity management for schools. Written as a full in-house developed client-server system, it now manages nearly a hundred thousand pictures, addresses, payments and orders a year. With an annual turnover of about € 850k, Schoolfoto Plus now employs about 20 fte positions in peak seasons. Day-to-day responsibilities were general management, financial planning, human resources, production management and IT development.
Interim Manager
Imtech ICT
February 2001 - August 2001 (6 months)
Brought in for a radical restructuring of external project teams. After several project managers left, on-location project teams were in disarray and heavily over budget. After six months of personnel evaluation, I transferred the smaller and more productive teams (now on budget) back to their respective new Project Supervisors
IT Coordinator
De Ella Group
1999 - 2000 (1 year)
Within the boundaries of a small company, I enrolled a HR-Management tool across a newly build WAN infrastructure, upgraded the network infrastructure and consolidated the telecom contracts to a single contractor. An interesting side-project was the development of a business proposal (both commercial and technical) for the investment and exploitation of an Internet Café.
Regionaal Systeem Beheer
Centraal Orgaan opvang Asielzoekers (COA)
1998 - 1999 (1 year)
Development and implementation of a 120 node WAN network across the north of the Netherlands. After initial deployment, the jobs shifted to second tier technical support and system management. Together with a small five-member team, we supported 1350 people working on remote locations, either by mail, phone or on location. Prior experience with various small companies for trainee work and technical network implementations.


Computer Sience

2000 - 2003 (3 years)

Computer Sience

1999 - 2000 (1 year)

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