| Title | Both of You - Lisa |
| Agency | Amsterdam Worldwide Group |
| Campaign | Both of You |
| Advertiser | Sony / Intel |
| Brand | Intel® |
| Date of First Broadcast/Publication | 2013 / 12 |
| Product | Intel® i5 |
| Business Sector | Computers, PDAs & Calculators |
| Story | Meet Lisa. She wants to write complex storylines and create beautiful illustrations too. Like most of us, Lisa has two sides. Luckily, her Sony VAIO® Tap 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be at her best. Whatever she puts her mind to. |
| Philosophy | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
| Result | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
| Media Type | Web Film |
| Length | |
| More Information | http://www.youtube.com/watch?v=bkhmbabNPus |
| Post Production | Darlings Post |
| Music Company / Composer | Audentity Music & Sound |
| Executive Creative Director | Richard Gorodecky |
| Art Director | Richard Gorodecky |
| Copywriter | Richard Gorodecky |
| Art Director | Laurie Lacourt |
| Copywriter | Chermine Assadian |
| Art Director | Fabian Hupfauf |
| Art Director | Daniel Peirón |
| Copywriter | Karen Cardy |
| Producer | Neil Henry |
| Producer | Jan-Peter Wiersma |
| Account Director | Megan Wooding |
| Account Manager | KaMing Kho |
| Strategic Planning Director | Uli Kurtenbach |
| Production Company | Frontier Films |
| Director | Matthew Bissonnette |
| Director of Photography (DOP) | Kris Belchevski |
| Art Director | Patricia Christie |
| Executive Producer | Simon Dragland |
| Executive Producer | Rita Popielak |
| Producer Supervisor | Eric Kaskens |
| Head of Editing | Doug Hancock |
| Head of VFX | Robert Okker |
| Colourist | Ritual Digital |
| Post Producer | Violeta Nikolova |
| Supervisor VFX | Chaja Koe |
| VFX artist | Randy Roeman |
| VFX artist | Roland van Mossel |
| Music Composer | Niels den Otter |
| Music Composer | Guido Maat |
| Music Composer | Rogier de Nijs |
More Work
SEE ALLBoth of You - Family
- BRAND:
- Intel®
- AGENCY:
- Amsterdam Worldwide Group
Both of You - Robert
- BRAND:
- Intel®
- AGENCY:
- Amsterdam Worldwide Group
Both of You - Marla
- BRAND:
- Intel®
- AGENCY:
- Amsterdam Worldwide Group