|Title||SickKids VS: MomStrong|
|Brief||In the lead up to Mothers' Day, SickKids Hospital honoured the strength and resilience of moms by portraying their real and intimate daily struggle. The film starts with raw and emotional scenes of them breaking down in private. But then we see them picking themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.|
|Campaign||SickKids VS: MomStrong|
|Business Sector||Hospitals, Healthcare facilities & Medical Services|
SickKids Hospital wanted to remind potential donors that it’s not just the child that suffers from severe illness, but their entire family as well. In the lead up to Mother’s Day, we honoured the strength and resilience of SickKids Moms by portraying their very real and intimate daily struggle. The film starts with raw and emotional scenes of them first breaking down in private. About half way through, we revisit the moms to see them pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
|Production Company||Rogue Films|
|Animation Company||The Mill|
|Agency Network||Vision7 International Inc.|
|Production Company||Skin and Bones Film Company|
|Transfer/Online Facility||The Vanity|
|Chief Creative Officer||Carlos Moreno|
|Chief Creative Officer||Peter Ignazi|
|Creative Director/CW||Craig McIntosh|
|Creative Director/AD||Jaimes Zentil|
|Agency Producer||Dena Thompson|
|Account Director||Melissa Levenberg|
|VP, Brand Director||Michelle Perez|
|Director, Strategy||Fernando Aloise|
|Chief Strategy Officer||Jason Chaney|
|Executive Producer||Dan Ford|
|Executive Producer||Liane Thomas|
|Line Producer||Jeff Schwartz|
|Director of Photography||Mark Zibert|
|Director of Photography||Eric Kaskens|
|Flame Artist||Sean Cochrane|
|Music Creative Director||Vanya Drakul|
|VP, Brand Strategy and Communications||Lori Davison|
|Director, Integrated Brand Marketing||Kate Torrance|
|Associate Director, Community Stakeholder Relations||Lisa Charendoff|
|Marketing Manager||Tina Tieu|
|Director, Public Relations||Sandra Chiovitti|
|Manager, Public Relations||Lynn Bessoudo|
|Coordinator, Public Relations||Madeline Salerno|
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