Eric Kaskens
Director of Photography (DOP) at Skin & Bones
Amsterdam, Netherlands
TitleSickKids VS: MomStrong
BriefIn the lead up to Mothers' Day, SickKids Hospital honoured the strength and resilience of moms by portraying their real and intimate daily struggle. The film starts with raw and emotional scenes of them breaking down in private. But then we see them picking themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Agency
Campaign SickKids VS: MomStrong
Advertiser SickKids Foundation
Brand SickKids Foundation
PostedMay 2017
Business Sector Hospitals, Healthcare facilities & Medical Services
Story  
SickKids Hospital wanted to remind potential donors that it’s not just the child that suffers from severe illness, but their entire family as well. In the lead up to Mother’s Day, we honoured the strength and resilience of SickKids Moms by portraying their very real and intimate daily struggle. The film starts with raw and emotional scenes of them first breaking down in private. About half way through, we revisit the moms to see them pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Media Type Television
Length
Production Company
Animation Company
Director
Agency Network
Holding Company
Production Company
Transfer/Online Facility
Music/Sound Company
Media Agency
Chief Creative Officer
Chief Creative Officer
Creative Director/CW
Creative Director/AD
Agency Producer
Account Director
VP, Brand Director
Director, Strategy
Chief Strategy Officer
Director
Executive Producer
Executive Producer
Line Producer
Editor
Director of Photography
Director of Photography
Flame Artist
Colourist
Music Creative Director
VP, Brand Strategy and Communications
Director, Integrated Brand Marketing
Associate Director, Community Stakeholder Relations
Marketing Manager
Director, Public Relations
Manager, Public Relations
Coordinator, Public Relations

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