| Title | In Real Life |
| Agency | BBDO New York |
| Campaign | In Real Life |
| Advertiser | Monica Lewinsky / Anti-Bullying |
| Brand | Monica Lewinsky / Anti-Bullying |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Bullying prevention social activist Monica Lewinsky has launched a new PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?” The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person – a fact all too easy to forget in today’s online culture. |
| Media Type | Web Film |
| Length | |
| Art Director | Bianca Guimaraes |
| Director | Win Bates |
| Associate Creative Director | Roberto Danino |
| Copywriter | Roberto Danino |
| Associate Creative Director | Bianca Guimaraes |
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