Paloma Azulay
Advertising Manager at Burger King
São Paulo, Brazil
TitleThe Away Game
Agency
Campaign The Away Game
Advertiser Tim Hortons
Brand Tim Hortons
Date of First Broadcast/Publication 2018 / 10
Business Sector Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Story There's only one ice hockey team in Kenya: the Ice Lions. Unfortunately, as much as they love the sport, they have nobody to play. Tim Hortons brought them to the birthplace of hockey, Canada, for their first-ever game. But they didn’t just get an opponent. They also got new equipment and two special teammates: NHL superstars Sidney Crosby and Nathan MacKinnon. This once-in-a-lifetime experience left the Ice Lions emotional beyond words and resonated throughout Canada and the world.
Media Type Web Film
Length
Chief Creative Officer
Creative Director
Creative Director
Art Director
Writer
Agency Producer
Agency Producer
Agency Producer
Account Team
Account Team
Account Team
Planning Team
Planning Team
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Marketing Consultant
Media Agency
Media Agency Planner
Media Agency Planner
Media Agency Planner
Media Agency Planner
PR Agency
PR Agency Planner
PR Agency Planner
PR Agency Planner
PR Agency Planner
PR Agency Planner
French Partner Agency
Production House
Production House
Director
Production House Producer
Executive Producer
Director of Photography (DOP)
Second Camera
Second Camera
Segment Producer
Kenya Producer
Sound
Sound
AD

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