Sarah Aitken

Sarah Aitken

Chief Marketing Officer, Americas at iris worldwide
New York, United States

About me

I lead teams of talented individuals to help brands and consumers to connect with each other in a mutually beneficial way. Brands have massive power as cultural assets and through inventing and re-inventing themselves in collaboration with their consumers, they can play a really meaningful role in peoples lives and justifiably command a disproportionately high share of the market. Here at iris, we call it Participation Branding.

In 2007 I moved to the U.S. to join what would become iris Worldwide's first international office in New York, tasked with helping to grow a multi-client agency ripe to compete with others in the market. Since then we have expanded our network to across the Americas and have had the pleasure of working with a wonderful group of clients over the years in Coty, Philips, Yahoo, Diageo, Barclaycard and Reckitt Benckiser, to name a few.

I've also got a bit of a 'bee in my bonnet' about the fact that brands can (and should) use their power for social good more often. To me, all brands should be able to invest in socially positive marketing or product initiatives in a way that drives both society and their business forward at the same time.


Chief Marketing Officer, Americas
iris worldwide
May 2014 - Present (8 years 3 months)
Responsible for new business development and marketing across iris Worldwide's New York, Atlanta, Chicago, Mexico City and Sao Paulo offices.
Managing Director
iris worldwide
September 2007 - May 2014 (6 years 8 months)
Responsible for leading the agency - focusing on the people, the product and the financials in equal measure and having a lot of fun along the way.

Delivering world class participation marketing programs for a wonderful group of clients over the years. Including: Coty (Cosmetics, Celebrity & Designer Fragrances), Reckitt Benckiser, Barclaycard, adidas, Philips,Smirnoff and Yahoo amongst others.
Group Account Director
iris worldwide
June 2003 - September 2007 (4 years 3 months)
Oversaw all advertising and sponsorship programs for Sony Ericsson UK.
Public Relations Executive
Saltwhistle Communications
July 2001 - September 2002 (1 year 2 months)
Ernst & Young, Deloitte


BSc, Management (Marketing)

1998 - Present (24 years 7 months)

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