eBay - "Wear It Your Way"

R/GA

R/GA New York, United States

21303

Brand: eBay
Country: United States

Advertiser: eBay

Title	Wear It Your Way
Agency	R/GA
Campaign	Wear It Your Way
Advertiser	eBay
Brand	eBay
Date of First Broadcast/Publication	2018 / 3
Business Sector	Online Retail, E-store
Philosophy	eBay and R/GA recently entered an AOR relationship, which they’ve kicked off with “Wear It Your Way,” a spot that shows how singular social media moments inspire trends, and how women can use eBay to express these trends in their own way. R/GA and eBay’s partnership aims to drive consideration of eBay Fashion as a top-tier fashion retailer. The AOR relationship spans all campaign strategy and creative for eBay Fashion. It also includes the use of R/GA Studios, which will create social-focused content to develop and publish content on behalf of eBay’s fashion business. R/GA and eBay wanted to empower shoppers to express their unique sense of style. “Wear It Your Way,” targets the shopper that is always on trend, who thrives on inspiration from others, and is being fueled by a 24/7 cycle of fashion culture. The spot showcases how social media has inspired a “bottom-up” culture - a departure from traditional runway, fashion week, and luxury brand trend creation. "Wear It Your Way" reinforces eBay’s mission to democratize fashion, keep shoppers on trend, and celebrate diversity. eBay is further delivering on this mission, as well as demonstrating their credibility in the fashion world through a partnership and in-show integration with FreeForm's Black-ish spinoff, Grown-ish. R/GA Studios will generate customized owned content to eBay’s newly established fashion handles (@eBayfashion) on Instagram, Facebook, and other key channels.
Media Type	Digital
Length	30 seconds
Editing Company	Whitehouse Post
Sound Design	Sonic Union
Marketing Manager	Paola Nieto
Director of Marketing	Annie Lupardus
Art Director	Bianca Kosoy
General Manager	Victoria Perry
Manager	Paul Friedland
Chief Marketing Officer (CMO)	Suzy Deering
Art Director	juliette delerue
Strategist	Anjali Madison
Strategist	Brittany Graham
Executive Creative Director	Adam Reeves
Chief Creative Officer	Renee Blake
Executive Producer	Lisa Greenleaf
Managing Director	Paola Colombo
Account Director	Jessica Sugg
Head of Content Production	Diego de la Maza
Production Assistant	Sanj Sekhar
Creatives	Johnny Castle
Copywriter	Katie Edmondson
Copywriter	Ben Schneider
Art Director	Katie Yoder
Associate Creative Director	Oriel Davis-Lyons
Content Producer	Margo Lowry
Content Producer	Mac Demyanovich
Content Producer	Samantha Rundbaken
Content Producer	Kristen Walsh
Group Executive Creative Director	Eric Jannon
Group Executive Creative Director	Chris Northam
Group Strategy Director	Yael Cesarkas
Strategist	Mike Baker
Associate Director	Nakiella Smith
Business Affairs	Nakiella Smith
Business Affairs Manager	Tamika Knight
Production Coordinator	Elissa Steinhofer
Studio Director	Hana Newman
Studio	Vin Farrell
Director of Business Affairs	Stephen Bernstein
Group Director	Bryan Gregg
Client Engagement	Bryan Gregg
Account Director	Candice Meier
Associate Creative Director	Shannon Ross
Production Company	Prettybird
Executive Producer	Kerstin Emhoff
Executive Producer	Susanne Hargrove
Director	Matt Lambert
Managing Director	Tracy Hausern
Line Producer	Michele Abbott
Editor	Spencer Brisson
Editor	Martin Leroy
Producer	Annie Maldonado
Producer	Jordan Stricklin
Post Production Company	CarbonFX
Colourist	Aubrey Woodiwiss
Producer	Paul O'Beirne
Executive Producer	Frank Devlin
Music Supervision	Chip Herter
Executive Producer	Annick Mayer
Song	Individual
Artist	ORFA
Mix	Michael Marinelli
Mix	Mix Engineer
Music Production	Butter Music + Sound
Producer	Stone Irr
Retoucher	Olga Lamm