Gavin Cutler
Editor at GO Films
New York, United States
Title The Avant Guardians
Agency
Campaign Partners in Pethood
Advertiser PetSmart
Brand PetSmart
Date of First Broadcast/Publication 2015 / 5
Business Sector Drugstores, Specialty Stores
Philosophy The spots harken to the quirky pet parents in Guest’s Best in Show and depict the fashion fanatic “Avant Guardians” of a coddled Shih Tzu that they wholeheartedly believe shares their taste in style. Between claiming that the sidewalk is their dog’s own runway, to insisting that other jealous pups do a “doggy double-take” when admiring his good looks at the park, this fashion forward couple unapologetically takes their pet parenting to an obsessive level. The campaign originally launched during the 87th Academy Awards broadcast, with spots starring Jennifer Coolidge and Anna Faris. 
Media Type Television
Length
Editing Company
Director
VP Marketing Communications
Director, Traditional Creative
Assoc. Creative Manager, Traditional Creative
Dir., Marketing Strategy and Nat’l Promotions
Creative Manager- Store Environment
Project Manager, Salon Strategy
Group Creative Director/Art Director
Group Creative Director/Writer
Assoc. Creative Director/Art Director
Assoc. Creative Director/Writer
Art Director
Writer
Agency Producer
Associate Agency Producer
Business Manager
SVP/Managing Director
Account Director
Account Supervisor
Account Manager
Managing Director
Executive Producer
Executive Producer
Line Producer
DP
Editor
Production Company GO Films

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