| Title | The Journey |
| Agency | McCann Torre Lazur |
| Campaign | The Journey |
| Advertiser | Merck |
| Brand | Merck |
| Posted | November 2018 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Up until 1998 there was no treatment for multiple sclerosis. Merck changed that by introducing the first ever MS treatment. To celebrate the 20-year anniversary, a short film follows a young woman’s journey, from the time she is diagnosed with MS in 1998, through to the present day. Her life is full of the usual ups and downs, from the birth of a child to the loss of a parent. Through it all, she does not let her condition define her. |
| Media Type | Web Film |
| Production Company | Iconoclast UK |
| Executive Creative Director | Adrian Parr |
| Executive Creative Director | Matt Turrell |
| Creative Director | Gianpaolo Palombella |
| Creative Director | Andy McGuinness |
| Copywriter | Libby Middlehurst |
| General Manager | Jonathan Kukathasan |
| Client Services Director | Lucy Morgan |
| Account Director | Juliet Arkell |
| Chief Strategy Officer | Michael Le Brocq |
| Senior Planner | Raquel Ruiz |
| Production Company | Craft |
| Executive Producer | Sophie Chapman-Andrews |
| Producer | Roy Swansborough |
| Sound Engineer | Adam Smyth |
| Lead Music Supervisor | Chris Graves |
| Editor | Ben McIlveen |
| Director | Rob Chiu |
| Executive Producer | Anna Smith-Tenser |
| Executive Producer | Carine Harris |
| Producer | Tom Knight |
| Director of Photography (DOP) | Rina Yang |
| Editing Company | Cut and Run London |
| Editor | James Rose |
| Colorist | Seamus O’Kane |
| Sound Design / Music Company / Music | Major Tom |
More Work
SEE ALLNew houseplants
- BRAND:
- Plant Drop
- AGENCY:
- McCann London
Designer
- BRAND:
- Square
- AGENCY:
- 72andSunny
Clothes Shop
- BRAND:
- Square
- AGENCY:
- 72andSunny