Assassin's Creed Odyssey - "Choose Life"

DDB Paris

DDB Paris PARIS, France

Awards

31164

Brand: Assassin's Creed Odyssey
Country: France

Advertiser: Ubisoft

Title	Choose Life
Agency	DDB Paris
Campaign	Choose Life
Advertiser	Ubisoft
Brand	Assassin's Creed Odyssey
Date of First Broadcast/Publication	2018 / 9
Business Sector	Video Games/Consoles
Story	The latest installment of Ubisoft’s Assassin’s Creed franchise - Assassin’s Creed Odyssey - takes players on an epic journey in Ancient Greece, inviting them to forge their destiny. It is up to you – the player – to choose which of the many paths you will take through this rich world that constantly evolves around you. But as the Oracle of Delphi would say – be warned – each choice you take will have its consequences.Alexios, descendant of the legendary spartan general Léonidas will have to make choices, if he wants to survive the violence, conspiracies and power struggles that are in full force 431 years BC.The film is an homage to Trainspotting and its famous opening scene which takes apart the consumer society and the pressure it puts on the choices of individuals.The words of Irvine Welsh and the iconic “Lust for Life” song by Iggy Pop lose none of their impact as they are transposed to the heart of Ancient Greece. On the contrary, they create a spectacular and explosive contrast, while remaining as relevant as always.Welcome to 2427 before Trainspotting. Let us reassure all the die-hard fans: do not fret – there won’t be a washing machine, neither an electrical tin opener in the game, yet you will become a rebel who is 2427 before his time and who will go against what society, Gods and his own family tells him what to do.
Media Type	Web Film
Length	98 seconds
Editing Company	Final Cut
Audio Post Production	Machine Sound
Production Company	Stink Films
Advertising Manager	Geoffroy Sardin
Advertising Manager	Guillaume Carmona
Advertising Manager	Clément Prevosto
Advertising Manager	Valentin Meyer
Account Manager	Marie-Elise Archambaud
Account Manager	Olivier Guillerot
Strategic Planner	Sébastien Genty
Strategic Planner	Dominique Castellano
Executive Creative Director	Alexander Kalchev
Art Director	Alexandre Lagoët
Copywriter	Stéphane Kaczorowski
Assistant Agency Producer	Laurie Delahayes
Post Production	Jérome Deplatière
Director	Traktor Werbeagentur GmbH
Director of Photography (DOP)	Linus Sandgren
Executive Producer	Greg Panteix
Line Producer	Jeanne-Marie de la Fontaine
Editor	Joe Guest
Post Production	Mikros
Post Production	Stéphanie Mollet
Special Effects / VFX	Franck Lambertz
Special Effects / VFX	Jao M'Changama
Colorist	Jean-Clément Soret
Colorist	Matthieu Toullet
Colorization	MPC London
Sound Design Company	Patch Rowland
Sound	Martin Sumeire
Sound	THE Sound Production
Voice	Jay Taylor