Tara Ford
Creative Director at Whybin\TBWA Group, South Melbourne
South Melbourne, Australia
Campaign A dog obsessed AI
Advertiser PetRescue
Brand PetRescue
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Story People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love.
Media Type Digital
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Creative technologist
Sound Production

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