Anrick Bregman
Director at UNIT9
Los Angeles, United States
TitleKingsman - The Secret Service
Campaign Kingsman - The Secret Service
Advertiser 20th Century Fox
Brand Kingsman
Date of First Broadcast/Publication
Business Sector Cinema Production
Story The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman's world while also revealing exclusive video content - all under the guidance of the gallant lead character Harry Hart, played by Colin Firth.
Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps - each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight.
A true Kingsman has immaculate class, always dresses smartly and fulfils their assignments ‘discreetly’. Users who fail to impress receive Harry Hart’s witty feedback. A “total absence of hand-eye-coordination” can be the reason for a poor performance. Others may have behaved “as discretely as a porcupine in a pillowcase” and are advised to “work on their so-called skills” before reconsidering to apply as a Kingsman Knight. 
Philosophy A gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you. 
Media Type Web Site
Length
More Information
Production Company
Interactive Director
Creative Team
Digital Producer
Art Director
Head of Design
Motion Graphics
Copywriter

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