Kingsman - "Kingsman - The Secret Service"

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Brand: Kingsman
Country: United Kingdom

Advertiser: 20th Century

Title	Kingsman - The Secret Service
Campaign	Kingsman - The Secret Service
Advertiser	20th Century
Brand	Kingsman
Date of First Broadcast/Publication	2015 / 2
Business Sector	Cinema Production
Story	The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman's world while also revealing exclusive video content - all under the guidance of the gallant lead character Harry Hart, played by Colin Firth. Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps - each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight. A true Kingsman has immaculate class, always dresses smartly and fulfils their assignments ‘discreetly’. Users who fail to impress receive Harry Hart’s witty feedback. A “total absence of hand-eye-coordination” can be the reason for a poor performance. Others may have behaved “as discretely as a porcupine in a pillowcase” and are advised to “work on their so-called skills” before reconsidering to apply as a Kingsman Knight.
Philosophy	A gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you.
Media Type	Web Site
Length	102 seconds
More Information	www.kngsmn.com
Production Company	unit9
Interactive Director	Anrick Bregman
Creative Team	Dirk Van Ginkel
Digital Producer	Fabien Terrasse
Art Director	Craig Parkinson
Head of Design	Sean Hobman
Motion Graphics	Godart Raets
Copywriter	Tarn Gordon-Rogers